Trust your experts: what to do and don’t do during the hot Italian summer!
Italy in summer is a celebration of landscapes, flavours and traditions.
A few simple choices can help travellers slow down, connect with local culture and enjoy a more authentic Italian experience.
| ✔ Do | ✘ Don’t |
|---|---|
| Start your day early and explore cities, villages and landmarks in the cooler morning hours, when the atmosphere is calmer and more authentic. | Avoid planning too many outdoor activities during the hottest hours of the day, when the summer sun can make sightseeing less enjoyable. |
| Carry a reusable water bottle and take advantage of Italy’s many public fountains, where fresh and safe water is often available for free. | Don’t rely only on purchasing bottled water: discovering local habits is part of experiencing everyday Italian life. |
| Take time for an Italian aperitivo, a relaxed summer ritual combining good drinks, local flavours and the pleasure of sharing a moment together. | Don’t rush through your evenings trying to fit in too many activities: Italian summers are meant to be enjoyed slowly. |
| Choose authentic handcrafted products and bring home a piece of Italy made by local artisans who preserve centuries-old traditions. | Don’t opt for generic souvenirs that could come from anywhere: the most meaningful memories are often linked to a place and its people. |
| Explore small villages alongside Italy’s iconic cities, where you can discover authentic traditions, local flavours, a slower pace of life and often cooler temperatures away from the crowds. | Don’t limit your journey to major cities only: some of Italy’s most memorable experiences, and a welcome break from the summer heat, are hidden in charming hilltop towns and lesser-known destinations. |
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