Our team has been traveling across Italy, conducting scouting trips and on-site inspections for new projects and clients. Along the way, we’ve been collecting ideas, stories, and building networks with unexpected and unconventional partners.

This year revolves around one word: IDEA. A new way of experiencing and living a destination through the unconventional visions and projects of people who dared to imagine something different.

Here are a few ideas we’ve been exploring!

Creative hotels

Why not truly live a destination by staying somewhere magical? With the Olympic events taking place near Milan this year, the city is seeing a wave of new hotel and restaurant openings. While some travelers may choose the comfort of a well-known hotel chain, others might prefer the unexpected: like staying in a hotel built inside a former train station, or one that has brought new life to a building dating back to the 1200s.
Go for the unexpected.

Urban gardens

Florence is famous for its rolling hills, vineyards, and countryside escapes. But what if you didn’t have to leave the city to enjoy nature? For those who love Florence’s energy yet crave greenery and fresh, local products, urban gardens offer a perfect alternative. They’re places to learn about agriculture, exchange ideas, and taste the land’s raw, seasonal flavors, all while being surrounded by the city’s historic beauty. You feel tucked away in nature, yet Florence is right there around you. The perfect mix, if you ask us!

Events in art

In Rome, you are constantly surrounded by history and art. Yet many venues and restaurants can feel surprisingly modern, almost disconnected from the city’s soul. There is, however, a way to experience both. Set within a beautiful museum, this space features a grand cloister, arched windows, and timeless columns that feel like something out of a dream. It transforms any event into an experience, elevating it to an entirely new level of beauty.

Contact us to plan your trip and ask for uncommon ideas!