Old shopping gallery in Milan with Logo


What it means to discover Italy with us.

We believe in italianity: the real essence of Italy and Italians.

Italianity means following the steps of traditions that brought us to this present moment.

Italianity is gathering the experience of artists and artisans at the center of your experience.

Italianity is what’s behind the great food: the fresh products and hard-working hands.

Italianity yes, no stereotypes.

Italianity is about the peculiar taste and attention the Italians bring to everything they do.

It means learning how to enjoy time in the Italian way.


Feel the italianity with King DMC: we bring you to the core of Italy. Its beauty, its passion, its secrets.